With our destination marketing services, we deal with defining and producing strategies and working marketing plans which aim to enhance a specific territory or destination and communicate the tourism and convention potential of that territory to the target audience.

We carry out all the preliminary activities required to achieve a better understanding of the competition, to understand who potential clients (target) are and how to reach them: surveys/market research, competition and SWOT analysis, identification and definition of various target clusters (consumer and trade), definition and personalisation of the offer, identification of a clear and communicable market position, calculation of the budget required to meet objectives.

We study destination brands for all your publicity material in order to develop a coordinated image, in everything from office stationery to road signs.

We create all of the material needed to present the destination to the target: catalogues, brochures, flyers – both hard copy and digital, because using less paper not only respects the environment, it also saves time and money – posters, and roll-ups for distribution to operators or to decorate trade fair booths, personalised merchandise, advertising campaigns via traditional media and online, planning and purchase of advertising space on trade and consumer media, press office activities.

We plan and implement all web marketing activities which are of vital importance for the tourism and convention industries: web sites and portals, positioning and optimization on search engines (SEM and SEO), blogs, presence on social networks, direct email marketing and banner campaigns.

And when everything is ready, we plan and organise meetings with the public, operators and journalists, to facilitate you in making business agreements or to introduce and present a destination directly because nothing substitutes that personal touch.

Participation in Trade Fairs and Workshops, in Italy and abroad: we identify the most suitable fairs, purchase the space, organize the booth including welcome cocktail, food and wine tastings, display of local handmade products, we create and distribute promotional material, acquire the database of operators and buyers and invite them to visit the booth, we participate in the workshops and follow up after the fair.

Organisation of Roadshows in Italy or abroad: we identify the country or area with the greatest potential, select suitable locations to host the event, set up the venue and organize catering. We create multimedia presentations, acquire the database of operators and buyers and invite them to the event, we organize business meetings in the offices of the operators who are not able to attend and we follow up after the event.

Organisation of Educational Tours (“fam trips”) to familiarise operators and journalists with the destination: we decide the period and length of stay, we prepare an itinerary which enhances the destination, its accommodation, convention and restaurant facilities, we organise the travel and ground services, create welcome packages and multimedia presentations, send invitations to operators and accompany them during the tour.

Finally, we organise events to promote the territory, because nothing recalls visitors or makes their stay more interesting than a successful event. We plan one-off or calendar events, cultural festivals or shows and daily animation activities, taking care of every aspect from the idea to the organisation to the communication.