Sometimes hotels and convention centres do not have qualified or enough professional staff to deal with marketing and promotion, or they simply find it makes more sense to outsource these services, keeping fixed costs to a minimum and, at the same time, having top experience and specialist services at their disposal.

As representatives of hotels and convention centres we offer our clients the opportunity to outsource all or part of their marketing and promotional activities, both for the Italian market and abroad.

Thanks to the decade-long experience of RSI Travel as an Incoming Tour Operator and of RSI Events as a meeting, convention and incentive organiser, RSI Communication can offer clients, not only vast experience in this field but also an ample list of national and international contacts among agencies, tour operators, professional congress organisers, meeting planners and incentive houses.

Our work begins with an in-depth preliminary analysis of the structure, its strengths and weaknesses, its competitiveness and competition. We then define the various targets (consumer, corporate and trade), clarify and qualify the proposal and identify the best market position; all of the information necessary to put together a marketing and business plan.

When required, we create brands and develop your corporate image, to be used on all your publicity material, from office stationery to road signs.

We create all of the promotional and advertising material: brochures, flyers – both hard copy and digital, posters, roll-ups for trade fair booths and merchandise. We organise advertising campaigns via traditional media and online, purchase advertising space on trade and consumer media and provide the services of a press office.

We deal with web marketing – creating web sites and portals – and positioning on search engines, we look after placing your brand in the most important tourism portals, we manage your image on social networks, and develop newsletters and banner campaigns.

We participate in trade fairs and workshops, we also organise roadshows and business visits to promote your structure in Italy and abroad.

We organise ‘fam trips’ to enable potential clients to experience your hotel or convention centre first hand. Together with you, we will establish the best time to organise a trip in order to maximise the result while minimising the disruption to you. Then we will take care of everything, inviting the operators and accompanying them throughout the inspection.

Finally we stipulate contracts and business agreements based on the sales plan agreed with you and we will include your structure in our proposals, because we are the first to believe in your potential.